our blog: digital insights that actually work

email marketing in 2025: best practices that work.
Email marketing is supposedly dead—has been for years, according to experts announcing the next big thing. Meanwhile, it quietly continues generating more revenue per pound spent than any other marketing channel.

Digital Marketing Trends to Watch in 2025
The digital marketing landscape changes faster than a Cornish weather forecast. While other businesses are still figuring out last year’s trends, the smart ones are already preparing for what’s coming next—and 2025 will separate businesses that adapt from those that hope things will go back to the way they used to be.

why your business needs a mobile-first marketing approach.
Your customers spend more time on their phones than watching TV, browsing while waiting for the bus in Truro and making purchases from their sofa. Yet most businesses still design their marketing like everyone’s sitting at a desktop computer. Cornwall businesses need to adapt their marketing strategy or risk becoming invisible to potential customers.

10 seo mistakes that are killing your rankings (and making google laugh at you)
Is your website buried deeper than a tourist’s car in a Cornish hedge? You’ve probably committed at least half of these SEO sins. From keyword stuffing to ignoring mobile users, we reveal the 10 mistakes that are keeping your business invisible online – and exactly how to fix them.